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Amazon Begins New Grocery Store Chain, “Amazon Fresh”

(Noted News) Amazon’s takeover of the retail industry has officially begun its next chapter, with Amazon Fresh grocery stores now underway in two different cities in the United States.

Two weeks after the well-received debut of the first Amazon Fresh location in Woodland Hills, California, Amazon has finalized plans for the next location in Naperville, Illinois. Amazon said that the stores usher in a new era of grocery shopping and a new standard of convenience.

Shoppers at the Amazon Fresh stores first sign in through apps on their phones, and then grab a shopping cart—but it’s not just any shopping cart. According to Amazon, these shopping carts are called “Dash Carts” and use “a combination of computer vision algorithms and sensor fusion to identify items put in the cart,” which means that after shoppers have everything they want in their carts, they just walk through a “Dash Cart lane” which scans the cart and charges them automatically through the app.

At the Woodland Hills store, Alexa and Alexa shopping lists can be used through the Amazon app and from the Dash Cart. There are also Amazon Echo Show devices located throughout the store to guide shoppers and help them find what they’re looking for.

If you don’t feel like going to the store, Amazon Prime members can just have everything delivered on the same day for free. Amazon won’t be skimping on the selection either. Jeff Helbling, VP of Amazon Fresh, said in his August announcement,

“Customers can shop a wide assortment of conventional produce, meat, and seafood, and we proudly offer 365 by Whole Foods Market organics. Plus, Amazon Fresh offers national brands like Coca-Cola and Kraft Mac and Cheese, local brands like Rockenwagner Bakery and Groundwork Coffee, regional favorites not typically found in LA like Dukes Mayo and Ellenos Yogurt, and new Amazon-exclusive brands like Fresh and Cursive.”

Replacing an old Dominick’s grocery store and L.A Fitness location, the Amazon Fresh in Naperville will be over 30,000 square feet, and the change is something that Naperville mayor Steve Chirico has conveyed enthusiasm for.

“This is very exciting that Amazon has chosen Naperville to locate one of their new concepts,” Chirico said. “We’re looking forward to working with them.”

Recently, Business Insider followed a local resident into the new Woodland Hills location, who said “it was like the Willy Wonka golden ticket.”

Currently, the stores are only open to a select group of invite-only guests and will soon after be opened to the general public in the coming weeks.

Amazon (AMZN), recently announced that it will be hiring over 33,000 new employees with an average compensation package of $150,000 a year, to cope with the current rate of expansion. Its stock price opened the year at $1,875 and then opened September at $3,459, securing its place as the second largest American company by market cap, $454 billion behind Apple (APL).

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